Fisher's District "The Yard" - Retail Shopping Center - Fisher's, Indiana - 2017

James Easton, AIA NCARB, Design Architect, in the employ of Butler Design Group - Phoenix, Arizona

Principal - Elk River Studio - Steamboat Springs, Colorado

Fisher's District is a Planned Retail Development outside Indianapolis, Indiana.  The Architect envisioned the development as a retail / commercial core supporting upscale suburban neighborhoods.  The plan by the Architect brings upscale retail, entertainment, dining, multi-family and hospitality uses together on a Master Planned site.  The Retail Architecture is eclectic, meant to evoke modernism while using tactile, natural materials to speak to human scale.  The retail shopping district is brought together with distinct branding to define a singular destination.  Ultimately, the success of the retail development is depedent upon the economic vitality of the project.  All project decisions are made with that goal in mind.  Leasing widths, building sizes, unit mixes, amenities, parking requirements and environmental contraints are carefully considered by the retail design Architect.